We are proud to announce the launch of our new logo as part of the ongoing evolution of SAINS. Since our inception 30 years ago, SAINS has grown and changed and our new logo reflects who we are now and our aspirations moving forward.
In creating our new logo, we looked to maintain the recognition and relationship that we have built between SAINS and our customers, as well as the understanding of what SAINS has stood for over the last 30 years.
At the same time, we wanted our new logo to move the SAINS brand forward to capture the essence of our new mission and vision as well as the changing expectations of our customers, today and into the future.
The Stylised S of the logo symbolises both SAINS and Sarawak as SAINS is inextricably linked to Sarawak through our core mission which is, was, and will always be, the digital transformation of Sarawak for a better future.
In the same vein, the Shape of Infinity signifies our boundless commitment to service delivery for our customers.
Our new colours are Red which signifies passion for our work as well as the wish for the prosperity and growth of both SAINS and Sarawak, and Black to reflect professionalism, strength and discipline, values that every employee of SAINS strives for.
Over the coming weeks and months, our new SAINS logo will be making its appearance in our emails, websites, proposals, business cards and more as part of our ongoing re-branding process.